The existing context posed many challenges at site and design level the site was located on a road consisting of relatively old buildings, amidst a dense urban locality buzzing with activities. One narrow entry was the access to site from the road. It was initially planned for an apartment complex but the requirement was such that the existing core structure with columns and slabs had to be transformed into a hotel....The design objective was to create the building that gains attention at the local level. The idea for this hotel relied on two factors; the hotel should have good visual connectivity from the road and the dynamics of the design should attract any onlooker. Keeping the existing framework, the new design was developed with additional area beside and above. The plan was changed to an "L shape" to make the building more accessible from the road. The relative context was considered and the adjacent old dilapidated building had to be covered. Taking cue from the plan, another "L shape" was introduced for the elevation. The existing road angle and the newly introduced "L shape" enhanced the idea of promoting the vista and provided a better view from the road junction nearby. The dynamicity was further intensified by breaking each floor elevation into two parts. This created a "relative optical illusion" that the building contains more floors than what it has in reality. Red was chosen as the colour to enhance the dynamics of design. A retro theme based colour "Red" was inspired from the logo of the hotel and the local context. It also reflects the local context in which the site was placed.